A french phrase meaning "everything in it's place". Building a MACHINE is difficult and requires a lot of sophisticated moving parts.
If you’re going to do it well, then you have to start by prepping everything correctly.
You need your website, your cover graphics, your intro, outro, commercials, logo stings, writing templates, social media accounts, and more all setup properly and ready for your machine to go to work for you
We handle all of this so you can just sit back and focus on creating your expert content.

Are you worried about what content to create? How you're going to create it? What you're going to say? How you're going to perform on camera?

Worry not. We have every step of the process templated and outlined for you with easy simple to follow steps so the process of assembling your content is very easy.

That's our goal... to make this content creation game simple and easy for you so it gets done and doesn't take away from other items in your business.

When we are done, you should be able to spend no more than 1-2 hours a month on content creation and we will handle everything else.

This is where the hard work for us starts. We start at the very beginning and handle all of the content uploading, file management, and backups that make sure your content is safe, secure, and easy to find.

Then we get to work on video and audio editing to make sure you look and sound like a professional. We handle adding intros, outros, logo stings, commercials, and fixing any major recording errors so your final product looks amazing.

Next we get the titles, sub-titles, descriptions, show notes, and social media announcements written for your episode. We get the cover graphics, YouTube thumbnails, and other social media graphic created.

Basically we handle everything to get your content ready for publication so you don’t have to.

This is where the you start to build attention. We take everything that was created in the post-production stage and start getting it published for you in the all the right places in the right way.

We get your full length videos up on YouTube, Facebook Pages, and Instagram TV. We get your full length audio up on Apple Podcast and the entire global podcast network. We get the show notes along with the video and audio embeds up on your website with transcriptions.

We do all of this so you are showing up in big three audience locations: Social Media (YouTube,Facebook, Etc), Google/Bing/Yahoo Search (with your blog), and Podcasting (Apple Podcasts and other podcast listening has outpaced radio and won’t be slowing anytime soon)

If you want to take your content machine to the next level, you can engage us for extra repurposing of your content beyond what we created in the original post-production step.

We can take your content and create square quote-able graphics that are perfect for sharing on many of the social networks and creating backlinks to your original content. We can also create headliner style video clips out of your full length content that have headlines, captions, and styled videos to capture attention and again drive backlinks and additional viewers to your original content. We can even take your content transcription and get it to one of our professional writer and turn the audio/video content into professional articles and blog posts for your website, Medium, and LinkedIn further cementing your expert status in your space.

If the organic growth of your content isn’t enough for you, the next step is to start engaging the promoted ad platforms for your content.

We follow a simple 3 Tiered structure for ads for your content that is designed to maximize the amount of engagement and new viewers your content creates and lead those new views to take actions in your sales process.

Tier 1 is a warm audience campaign. Every piece of content that we produce for you on Facebook & YouTube gets boosted for a small daily amount for a limited time in a way that’s designed to make sure your warm audience sees and has a chance to interact with your content.

In Tier 2 we take the content that has performed the best with your warm audience the best over the last month and start promoting it with a higher budget to cold audiences that are similar to your warm audience. This campaign is designed to use your best performing content like a butterfly net to capture more new viewers for you.

In Tier 3 we strive to take your viewership and turn them into subscribes, leads, and/or sales for you by making original direct response style ads that lead directly into one of the aforementioned actions and show those ads only to people who have engaged with a certain amount of your content, thus assuring they already know, like, and trust you to some degree and are more ready to take the next step.

And of course all of this is completely hands of for you and your business. You just sit back and reap the rewards.

This is the last step in our little description here, but really it’s the overarching principle we use to accomplish everything we’ve talked about so far.

We use a combination of human creativity and purpose built technology to build a powerful content machine out of your content.

Your input in just episodes you record for us once an month and the output is a veritable tsunami of well produced content that is published, announced, distributed, and promoted all over the internet in an intelligent way to get you the most awareness, attention, and authority possible in your niche. All without you having to lift a finger after you are done pushing that “stop record” button on your content.